SEO for your Website

How to SEO?

When it comes to SEO (which stands for SearchEngineOptimization) to increase the amount of people that are going to find your website on the Internet which usually brings in more sales, I ask my clients one clear and straightforward question:

What Do You Do for SEO?

Most of the times I’ll get answers like this:

  • What is it?
  • What is it for?
  • How does it work?
  • This is too technical for me.
  • Done already- did not work for me at all.
  • It‘s too technical for me, missing the fun part in it.
  • It is way too expensive for me, I cannot afford it.
  • I already have someone doing this for me.

If one of the above could have been your answer this article is written especially for you.

But let’s start at the beginning:
You bought a domain (hopefully after you’ve done some keyword research), choose a provider and set up a website, invested time and maybe some money so far.

Now you want to see results.

Reality is: Few visitors (if any at all) and no buyers.

Why?

Well let me give you the answer in a picture:

If you would have to choose where to run your shop

  1. In a dead end of an unknown dark road in the middle of nowhere
  2. Mainstreet of a BIG City

Which one would you choose?

Same here at the internet marketing business: You want to be where all the prospects are.
Which means you need to be seen and found when people search for products and services you have to offer.
Best way is you’ll be found when someone types in keywords or key phrases into their browser.

Now I hear you asking: How do I do this?

The answer is not ‘Do this and you’ll be fine-‘, instead this is a multi step ongoing process.

And proper SEO is one key element of it.

Now you want to get fast results at lowest (maybe zero) investment- right?

As always you have to decide whether you have time or money or any combination of it.

  1. You could outsource it and you’ll have to pay for it.
    If you’ll find someone who knows what to do, when to do it and how to do it fast results might occur. But still- you have to know what to ask for in order to find the perfect match for you. More on that later.
  2. You could DIY. Which means usually you have to learn all the words, the best practice and have to apply it in your business. Try and error. Statistics. Hours. Days. Month…
  3. Any combination of the above.

All my test readers told me they got totally confused about it when they read so far, so let me take you by your hand to show you what to do next:

  1. Check what is on the market already.
  2. Choose the most profitable to copy and clone.

How?

This is where you have to decide whether you’ll do it by hand or you’ll want to use some software.

Since there is even free and effective software out there- why would you try to reinvent the wheel?

One program I came across really early is SEO Power Suite, which comes in 3 versions:

  • FREE
  • PRO
  • Enterprise

Each of them contains 4 core modules:

  • Rank  Tracker SEO Rank Tracker
  • WebSite Auditor SEO WebSite Auditor
  • SEO SpyGlass SEO SpyGlass
  • LinkAssistant SEO LinkAssistant

Rank Tracker Module will show your search engine rankings, shows if your site moved up or down, helps you to find profitable keywords you should target and uses 342 different search engines (todays statement). It even shows your best keywords so you can optimize your site to get most out of it AKA KEI- Keyword Efficiency Index.

SEO Rank Tracker screenshot

WebSite Auditor Module will help you to get out of a common challenge: ask 5 experts and you’ll get 8 opinions.
Just follow the instructions and you’ll be fine. No more broken links, HTML errors, duplicate content, 404 errors…

SEO Website Auditor screenshot

SEO SpyGlass Module– this is my favorite. Why? The answer is simple- You’ll get  the answer to the question: “Why is my  competitor so successful?”
All you have to do is to analyze your competitors website and you’ll understand why he/she ranks so well, and now you will have a blueprint to bring your website to Google ranking on page #1!

SEO SpyGlass screenshot

LinkAssistant Module– it simply helps you to rank even better.
What is the best marketing?
A personal recommendation. And this is what it does for your website.
You’ll get an automated system to get recommendations to your website on autopilot.

Best of all in my opinion is the support, the instructional videos and last but not least the prize…

Conclusion: If you want to get more sales via your website just give SEO Power Suite a try.

Love to get your feedback, so please leave a comment below.

Thanks

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19 Responses to “SEO for your Website”

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